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Conjugated Linoleic Acid (CLA) Benefits of Website LocalizationConjugate Linoleic Acid (CLA) is a fatty acid found in dairy and meat ..... Maximising profit today involves reaching beyond national markets. Accessing an international customer base is vital if a business wants to expand and participate in international trade. 'Localization' relates to the act of modifying a product to make it both usable and suitable to a target market. Website localization therefore refers to the process of taking an English, western-orientated, website and moulding it to conform to a foreign audience. The World Wide Web, as its name suggests, is a means by which businesses can reach an international audience. Companies are now recognising that a key step in successfully approaching and selling to international customers is through website localization. Website localization brings with it numerous benefits. The three main benefits of localization are: 5 Things More Important To Internet Buyers Than WHAT You're Selling 5 Things More Important to Internet Buyers Than WHAT ..... Website localization crosses language barriers 32% of internet users around the world are non-native English speakers. With PC ownership and access to the internet most rapidly increasing outside of North America and Europe, this figure will increase even more. Website localization breaks linguistic barriers and opens doors to other continents. Kenya- Still At The Heart Of The African Safari Experience Companies are now waking up to the fact that English is no longer 'the' international language but one of many including French, Spanish, Arabic and Chinese. With the number of companies now realising the benefits of website localization, there are more pages in foreign languages than ever before. This means if your company's site has not undergone the localization process yet, it will be playing catch up in the future.The popular image of safari, especially in the west, is inseparable ..... Website localization builds credibility 5 Years In Prison For Satirical Flash Films About The President If your company only has a site in English and your competitor in all major languages, which one will gain more credibility' Localization of your website demonstrates that you are a truly international player. In addition, through localization it shows that you understand, value and have respect for that particular country or region.They do not allow the criticism of the president in any kind, ..... Website localization increases revenue Breaking News....Cognigen Is Now In The Travel Business Billions of dollars, pounds and francs in potential revenue are lost each year due to lack of investment in website localization. Most internet users will naturally feel more comfortable and understand a company better if their information, products or services are presented in their native language. By undergoing the website localization process you access potentially millions of new customers.This one is somewhat of a surprise...... Cognigen Travel ..... It is clear that website localization is a must for any truly international business. In addition to the technical and programming elements of website localization many cultural factors must be borne in mind. What Do We Need To Know About Wrongful Death? For example, has language been translated properly and cultural variations in terminology, phrases, metaphors and sayings been taken into consideration' Have symbols, graphics, pictures, colours and general layout been viewed for their cultural applicability'In the eyes of the law, ignorance excuses no one. Thus, it is more than a ..... Website localization is a huge investment and should not be viewed as a straightforward process. When localizing your site, ensure you get the expertise of both a website designer and a cross cultural communications consultancy to ensure your site has maximum impact on the target audience. About the Author Neil Payne is Director of London based cross cultural communications consultancy, Kwintessential. http://www.kwintessential.co.uk |
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